Sony was named by the Harris Poll the #1 brand for the 7th straight year.  The poll was conducted online of 2,351 American adults who were asked to name the best brand completely unaided, and without being given any choices.  Since 1996, Sony has been named #1 nine times, losing the #1 spot twice to Ford.  This year, Dell was #2, Coca Cola was #3, Toyota #4, and Ford #5.  Microsoft who was in the top 10 of the Harris Poll in 2005 dropped of the list in 2006.  Nintendo did not make the list either.  Thinking in terms of the next generation console war, Sony should have an edge when it comes to trust and general brand name.  However, knowing a company, and following a company on a daily basis are two different concepts.  Many casual gamers are going to find the PS3 pricing structure very steep, and that may damage Sony’s brand.  It will be interesting to see if/how the Harris Poll changes in 2007.

This entry was posted on Friday, July 14th, 2006 at 10:23 am and is filed under PS3 News. You can comment on this article.