Sony UK President Ray Maguire announced today in an interview that PS3 will cost GBP 425 for the premium model of PS3.  At this point in time it is unclear whether Sony will even sell the basic PS3 model within the UK.  This price announcement comes as a pretty big shock, especially when PS3 will be sold within the European Union for only 599 Euros.  Converting 599 Euros at the current market value to GBP, and the price is GBP 405, meaning a GBP 20 markup for all gamers within the UK.  Video game consoles have historically been sold at higher retail values within the UK, compared to North America, however they have typically always been priced the same as the prices within Europe.  It will be interesting the explanation Sony will give for this pricing strategy.

This entry was posted on Thursday, May 18th, 2006 at 9:42 pm and is filed under PS3 News. You can comment on this article.